Bio

For more than two decades, I've been pouring myself into creative endeavours. From humble beginnings as an apprentice writer at The Jupiter Drawing Room to running departments and teams as a Creative Director and Executive Creative Director at Switch Design, BBDO, Rothco, Droga5, and Forsman&Bodenfors, my passion has always been in finding innovative solutions and insights to challenges both big and small.

Forsman&Bodenfors | Creative Director

February 2023 - April 2025

Having worked with Forsman&Bodenfors Dublin (and In the Company of Huskies as they were previously known) on and off as freelance Creative Director for the best part of 2022, I joined them as Creative Director for multiple days a week. I worked on accounts such as Allianz, Failte Ireland, Nissan, Road Safety Authority, Diageo (Guinness 0.0, Guinness Storehouse, Bailey's, Innovation), Häagen Dazs, and more. From leading pitches to working closely with content, social and wider agency groups, our work was forged by collaboration and innovation that solved the remits of multiple stakeholders.

Employee of the Month | Freelance Creative & Strategist

April 2022 - Present

Leaving Droga5 Dublin, I decided to step back into the role of advertising freelancer. In the years since, I have worked with agencies and brands in Ireland, the US, the UK and all across EMEA, while also working directly with production houses, SMEs, start-ups, content creators, big tech and pharma to create and inform everything from campaigns and tone of voice documents to mock film trailers and thumb-stopping social campaigns with content creators.

Droga5 Dublin | Creative Director

June 2019 - April 2022

Recruited by Droga5 Dublin (or Rothco as it was known in 2019) to further strengthen their creative ranks as a Writer and Creative Lead. I worked across renowned brands such as Google, Facebook, AIB, ESB, Electric Ireland, Failte Ireland and Tesco. From leading a content team to changing the way people bank, my time at Rothco was built on innovation, iteration and ideas.

Employee of the Month | Freelance Creative

July 2017 - June 2019

After years as a Creative Director, I took the road less traveled by creating my own Freelance Advertising Business, working with highly-successful start-ups (DUKE, North and Watson Ferguson) as well as some of South Africa’s best advertising agencies (TBWA, Black River FC, Liquorice, M&C Saatchi Abel) to bring their client’s brands to life. I forged relationships, as a Creative Consultant, with Prodigy Finance (UK) as well as ChannelCenter (UK & SA) during a critical stage in both of their respective growth arcs while also recruiting and supervising numerous creatives who worked for Employee of the Month during this time.

140BBDO | Creative Director

July 2014 - July 2017

Oversaw the entire creative output for the agency as CD. I was responsible for maintaining client relations with numerous blue-chip clients including Hunter’s, Pick ‘n Pay and Med-Lemon to Johnson & Johnson, adidas, Whiskas, Coronation and Dunkin’ Donuts. Acted as creative member of the management team that ensured the profitable day-to-day running of the agency. Successfully launched brands into saturated South African market including Dunkin’ Donuts, 22Seven, Hunter’s Bold and Hunter’s Edge. Won numerous advertising awards at both local and international awards shows during this time.

Milestones

2023 - 2024 | Forsman&Bodenfors Dublin | Senior Management Team Member

2022 | In the Company of Huskies | Senior Management Team Member

2020 | Accenture Interactive UKI | Mental Health Champion Ireland

2014 | Loeries Craft Certificate | Radio | Exclusive Books

This list stretches back to my first year in advertising in 2004, but I won't bore you with my various wins in local and international award shows.